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Marketing In Motion (MIM) is the culmination of over 15 years of auto
lifestyle event participation, show car building, networking, and
market analysis within the automotive industry. Founded by an
owner who lives and breathes anything automotive, MIM was born
from a simple idea; build really trick vehicles that will bring unique
new promotional opportunities to companies that are reaching for
the same core buyer.
MIM is a forward-thinking, fast moving firm on the pulse of enthusiasts
and consumers. Chances are if you are reading about a "new"
automotive trend, we knew about it 1-2 years before it hit the
mainstream.
lifestyle event participation, show car building, networking, and
market analysis within the automotive industry. Founded by an
owner who lives and breathes anything automotive, MIM was born
from a simple idea; build really trick vehicles that will bring unique
new promotional opportunities to companies that are reaching for
the same core buyer.
MIM is a forward-thinking, fast moving firm on the pulse of enthusiasts
and consumers. Chances are if you are reading about a "new"
automotive trend, we knew about it 1-2 years before it hit the
mainstream.
MIM has focused on the "Youth Automotive" market, but we also cater to the luxury segment. A recent study found that in
the next seven years, half of the owners in the luxury segment will fall in the 30-40 age range....the "Youthful" tuners are
growing up!
The Target "Youth Automotive" Consumer Profile is:
Male, aged 15 to 30 years (based on SEMA compiled data):
• He constitutes approximately 87% of the Youth Automotive market;
• On average, he attends college or high school;
• He lives with his parents or on campus;
• The out-of-school male, makes an average of $25K-$40K per year;
• Approximately one third (or more) of that income is channeled into buying after market specialty parts for making
continual upgrades to his vehicle.
• He is generally knowledgeable about anything related to cars and especially anything related to his particular
type of vehicle.
His desire is to be recognized for all the hard work he has put into making his car a work of art or for the skill he displays in
racing his car at the drag strip.
As documented by SEMA, this market segment is visually or aesthetically driven, with 51.4% of those polled stating that
“looks” were the most important deciding factor in their automobile choice. Any item which caters to this basic consumer
need does well historically......that's when we step in!
the next seven years, half of the owners in the luxury segment will fall in the 30-40 age range....the "Youthful" tuners are
growing up!
The Target "Youth Automotive" Consumer Profile is:
Male, aged 15 to 30 years (based on SEMA compiled data):
• He constitutes approximately 87% of the Youth Automotive market;
• On average, he attends college or high school;
• He lives with his parents or on campus;
• The out-of-school male, makes an average of $25K-$40K per year;
• Approximately one third (or more) of that income is channeled into buying after market specialty parts for making
continual upgrades to his vehicle.
• He is generally knowledgeable about anything related to cars and especially anything related to his particular
type of vehicle.
His desire is to be recognized for all the hard work he has put into making his car a work of art or for the skill he displays in
racing his car at the drag strip.
As documented by SEMA, this market segment is visually or aesthetically driven, with 51.4% of those polled stating that
“looks” were the most important deciding factor in their automobile choice. Any item which caters to this basic consumer
need does well historically......that's when we step in!
 | We've been involved with Image Vehicles that have received | |
| Design Awards from: Chrysler, Ford and GM |
| Our OEM background provides a foundation for QUALITY | |
