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Marketing In Motion (MIM) is the culmination of over 15 years of auto lifestyle event participation,
show car building, networking, and market analysis within the automotive industry. Founded by
an owner who lives and breathes anything automotive, MIM was born from a simple idea; build
really trick vehicles that will bring unique new promotional opportunities to companies that are
reaching for the same core buyer.
MIM is a forward-thinking, fast moving firm on the pulse of enthusiasts and consumers. Chances
are if you are reading about a "new" automotive trend, we've been working to bring it to the
masses!
show car building, networking, and market analysis within the automotive industry. Founded by
an owner who lives and breathes anything automotive, MIM was born from a simple idea; build
really trick vehicles that will bring unique new promotional opportunities to companies that are
reaching for the same core buyer.
MIM is a forward-thinking, fast moving firm on the pulse of enthusiasts and consumers. Chances
are if you are reading about a "new" automotive trend, we've been working to bring it to the
masses!
MIM has focused on the "Youth Automotive" market, but we also cater to the luxury segment. A recent study found that in the next seven years, half of the owners in the luxury
segment will fall in the 30-40 age range....the "Youthful" tuners are growing up!
The Target "Youth Automotive" Consumer Profile is:
Male, aged 15 to 30 years (based on SEMA compiled data):
• He constitutes approximately 87% of the Youth Automotive market;
• On average, he attends college or high school;
• He lives with his parents or on campus;
• The out-of-school male, makes an average of $25K-$40K per year;
• Approximately one third (or more) of that income is channeled into buying after market specialty parts for making
continual upgrades to his vehicle.
• He is generally knowledgeable about anything related to cars and especially anything related to his particular
type of vehicle.
His desire is to be recognized for all the hard work he has put into making his car a work of art or for the skill he displays in racing his car at the drag strip.
As documented by SEMA, this market segment is visually or aesthetically driven, with 51.4% of those polled stating that “looks” were the most important deciding factor in their
automobile choice. Any item which caters to this basic consumer need does well historically......that's when we step in!
segment will fall in the 30-40 age range....the "Youthful" tuners are growing up!
The Target "Youth Automotive" Consumer Profile is:
Male, aged 15 to 30 years (based on SEMA compiled data):
• He constitutes approximately 87% of the Youth Automotive market;
• On average, he attends college or high school;
• He lives with his parents or on campus;
• The out-of-school male, makes an average of $25K-$40K per year;
• Approximately one third (or more) of that income is channeled into buying after market specialty parts for making
continual upgrades to his vehicle.
• He is generally knowledgeable about anything related to cars and especially anything related to his particular
type of vehicle.
His desire is to be recognized for all the hard work he has put into making his car a work of art or for the skill he displays in racing his car at the drag strip.
As documented by SEMA, this market segment is visually or aesthetically driven, with 51.4% of those polled stating that “looks” were the most important deciding factor in their
automobile choice. Any item which caters to this basic consumer need does well historically......that's when we step in!
 | We've been involved with Image Vehicles that have received Design Awards from: Chrysler, Ford and GM |
| We had a proven track record of quality Image Vehicles | |
